What is Advertising? - And how is it done?
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So kids, let's understand this with an example. For example, you have an old bicycle, and want to sell it. So you would tell your friends, cousins, and neighbors that you are selling your old bicycle. Now, that is called advertising. Advertising is simply spreading awareness about a product (like in this case you are selling your bicycle), company, or some other element.
In other words, Advertising is a means of communication where the company or the seller spreads awareness or announcements about their products or initiatives, to the users, customers or general public. In advertising, the company or seller, shares the information about the thing, or product they are selling. Here's another example: You go to the supermarket, and see posters of new products like new kind of chips, new toys, new discounts, and offers. This is also advertising. Advertising happens all around us, everyday, in schools - when you see new competitions, contests or events, streets - when you see advertisements or posters or banners on roadside or street, and even online - when you see advertisements on the internet, like on YouTube, Google or Facebook.
Let us now explore the concept of Advertising more!
Aim of Advertising:
So now as we know what advertising is, but now here comes the question- What is the aim of advertising, right? The basic aim of advertising is to engage the audience or customers into buying something (whatever they are advertising), joining a membership, etc. or just for promotion too. Advertising also helps in building the trust of a company or seller, and making it more professional, and trusted for the customers.
Sometimes, companies or industries also have the aim of changing people's opinions, through advertising. For example, a company, group or industry can advertise to change people's opinions, preferences, like which person to vote or if a company has good quality or not.
What is an Advertisement?
A piece of advertising is called an Advertisement, or simply an ad. In other words, some poster, banner, or picture which represents a product, information or promotion is called an Advertisement. An ad can be of anything, selling food, beverages (like coca cola in above picture), toys, books, or of promotions of restaurants, malls, companies, industries and even groups. There are millions of ads all over the world, and they are shown to millions of people.
Advertisements are also of various types like product ads, promotion ads, opening ads, coming soon ads, voting ads, or information ads. Product ads are advertisements related to product selling, promotion ads are related to promotion of companies, industries and more, opening and coming soon ads are advertisements related to the future reference of an opening of a place or coming of a new movie, product or something, and so on.
Ads are almost everywhere around us. On roads, streets, banners, television, newspapers, magazines, in books and mostly on the internet. Most commonly we can see advertisements on television, and on internet platforms like Facebook, YouTube, Twitter, etc.
How is Advertising done?
Advertising is done in many ways. Some of the ways are:
1. The Internet: Today, the internet is the most common way of advertising, as it reaches more people, in less time. On the internet, this advertisement occurs through websites and apps. Ads are displayed on websites and apps like YouTube and Facebook mostly, but also many other websites and apps.
2. Newspapers: The newspapers we get to read at home, contain many ads, which is also a medium of advertising. Companies and sellers put their product ads in the newspapers. Hence as many people read newspapers everyday, newspapers are also a medium of advertising.
3. Roadside Banners: Sometimes while travelling by roads we see many banners for advertising, with advertisements on it. This is also a medium of advertisements as many people travel through roads, and hence these banners can be seen by a lot of people.
4. Posters or Pamphlets: Small posters or pamphlets which are distributed among people are also a medium of advertisements, as these posters are given to a lot of people or might be stuck somewhere.
Why is Advertising important?
The main last question remaining to all of us is- Why is advertising important? Here is the answer:
In today's world, where people are in rush to go to their work, school, jobs or many different places, and today where the world is so much connected digitally, but very less physically, if a person or group starts something or makes a product, to sell it to a large audience, it is not that easy. He/She would need to approach hundreds of people to just sell a few of his products. Hence, in this case advertising helps us by connecting people through media, digitally and physically, through television, internet, books, banners, posters and more!
Does KidsCast advertise?
Kids, you can ask a trick question too, if we advertise our blog or features. The answer to this question is, Yes! KidsCast too advertises its blogs and other features mostly on the internet. We have a Facebook Page and a YouTube Channel, from which we can reach more people through social media. You may see our ads on these pages or channels!
So kids, this was a short and crisp article about What is Advertising. We hope we will see you in our next articles. Till then, Happy Learning!
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